Search Engine Optimization (SEO)
Creating an aesthetically pleasing website is one achievement, leading viewers in & converting them into clients is quite another. Search engine optimization (SEO) is the endeavor to increase the relevance (importance) of a website as perceived by the search engines (google, bing, yahoo). Our goal as SEO specialists is to build & optimize a website in such a way that it appears high in relevant search results & leads viewers in.
We also want to make it easy for website visitors to find what they are looking for & complete a goal (fill out a contact form, call, email, purchase something or download a pdf etc). Usually the desired result is to increase website visits & convert interested visitors into clients. There are many steps involved in setting up & running a successful SEO campaign. Chris has many years of experience as an SEO analyst and is highly qualified.